Callout Content 

Copywriting • Marketing Writing
Branding & Brainstorming
Health-Engagement Writing
Copy Editing

Copywriting • Marketing • Writing
Branding & Brainstorming • Health-Engagement Writing • Copy Editing

Get your writing done right.

Does your business need writing help?
Are you looking for someone who’s
experienced,
both creative and business-minded,
and easy to work with?

Check out my services:

Copywriting

Headlines, subheads, descriptions, CTAs, and themes—in digital or print

How do you describe what's for sale, hit the key points, and make it understandable and appealing to the reader? I can help you do it, using as few or as many words as you'd like. I’ll ensure it sounds like your brand by following your in-house style guide (or creating one for you if needed).

Marketing Writing

Emails, website content, event collateral, social media, news releases

What needs to be said? Who’s your audience, and what's the end goal? Understanding all of that will let me create messaging that fits your needs and helps you reach your goals. I have a knack for taking a lot of info, finding key points, and writing it so it works.

Branding & Brainstorming

Naming, creating themes for businesses, products, or events

You know what your business offers, but do you know how to say it? And strike the right tone? From a tagline to full descriptions,I can help you capture your brand and convey it. And if you need a creative brainstorm for a name or campaign, I’ll pull all the details together and present lots of options.

Health-engagement Writing

Relatable, easy-to-grasp health content to inspire people

Are you looking for a way to share health information without sounding preachy or boring? When it’s relatable, fun, and easy-to-grasp, readers connect with it. Using a conversational tone and a quick-get message, I can help you reach your consumers and inspire them to take action.

Copy Editing

Basic proofreading to more in-depth copy editing, for short or long-form copy

From base-level editing (typos and grammatical errors) to broader suggestions (rearranging or recasting sentences), I’m happy to bring my professional proofreading skills to written projects. I’ll use your style manual of choice, and can help you create an in-house style guide if needed. 

My Passion

What I Can Do

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About Me
Anne Noonan

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My main goal is to communicate your mesage.

- Anne Noonan

As an independent contractor in writing and editing, I bring

  • 12 years in retail copywriting, blending creativity with business directives and merchandising goals

  • Experience collaborating with art directors and designers for creative concepts and campaigns

  • Experience managing freelance writers and editors, and managing copy processes and schedules

  • 6 years of writing wellbeing content to inspire consumers to adopt healthy lifestyle habits

  • Experience writing news releases, marketing materials, and social media for cultural and arts organizations

  • 3 years of copy editing/proofreading retail catalogs, print advertising, mailers, and events collateral

  • Experience writing feature articles for Minneapolis regional newspaper

Education: B.A., Gustavus Adolphus College, Saint Peter, Minnesota
LinkedIn: https://www.linkedin.com/in/annenoonanmn/

Clients

  • Target Corporation: On-staff marketing copywriter 2002–2014

  • RedBrick Health

  • Virgin Pulse

  • Everett & Charlie Art Gallery

  • Harbor Repertory Theater

  • Minneapolis Southwest Journal

    Savvy.MN magazine

  • Plymouth Arts Council

  • Alliance Française of Minneapolis/St. Paul

  • The Quarterly alumni magazine for Gustavus Adolphus College

  • Dayton Hudson Corporation/Marshall Field’s

  • Best Buy

    Minnesota Women’s Press magazine

Recommendations

“When I think about Anne, some of the things that come to mind are her professionalism, her vision, her high-quality work in various demanding environments, her ability to communicate in a team and with a larger audience, her ability to understand the concerns of all stakeholders while crafting a wide message…” —Keith Bridges, Artistic Director, Harbor Repertory Theater

“Anne is that rare creative writer / content strategist. While she may not call herself a strategist, she most certainly considers her work strategically; always assuring she understands her audience, and the use for each piece of content she creates.” —Michele Peters, Consultant, Consumer Experience, Slalom

“Her writing is clear and concise, and she possesses a unique ability to create a pleasing voice and tone within the strict character counts of digital communication….” —Nancy Belusky, Director of Content, Virgin Pulse

“She makes consumer engagement look easy, even when the topic is complex and challenging…” —Linda Zespy, Director of Design and Brand Experience, Ohduo, LLC

“Her collaboration skills are excellent and her ability to take a bunch of random information and come back with clear copy was exceptional…” —Risa Woodbury, Graphic Designer, MVP Marketing + Design 

“Anne is a powerhouse of energy and personality, always giving 100%. As a brand manager, Anne consistently delivers strategic and creative results…” —Anita Jenssen, Copy Editor & Copywriter, worked with Anne at Target Corporation

“Not only is she a skilled and creative copywriter, she also has an excellent business sense. Anne regularly interprets complex and nuanced business direction into creative executions that are effective and customer friendly...” —Nick Peterson, Product Manager, Best Buy

“Anne is a powerhouse of energy and personality, always giving 100%. As a brand manager, Anne consistently delivers strategic and creative results…” —Anita Jenssen, Copy Editor & Copywriter, worked with Anne at Target Corporation

“Her work ethic is strong and her presence in the office is very warm, bringing very positive energy to all of her co-workers…” —Courtney Antone, English Teacher at Minneapolis Public Schools (worked with Anne at Alliance Francaise of Minneapolis St. Paul)

“What gives Anne a bit of extra oomph as a copywriter is her phenomenal ability to manage a project, track down information sources, and understand the "how" and "why" of any endeavor. It is an extraordinary individual who's able to be both creative and organized. Anne is both…” —Beth Rutledge, Executive Director, Historic Wilmington Foundation (worked with Anne at Target Corporation)

Examples

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Minneapolis Southwest Journal

Holiday Events Guide 2017

Created a unique theme—in this case, a Bingo-style card of activities—for the Minneapolis Southwest Journal’s annual holiday events guide. The lighthearted challenge encouraged people to mark off when they had done an activity, like Lent Your Voice (Sang along at an event), with roommates or family members vying for the first complete row. The headline tips off the theme, and the guide’s introduction explains it further, inspiring people to dig in, find fun things to do, and then mark it off on the Jolly Card.


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Get In Touch

Please use the form at right (or email address below) to reach me regarding writing or editing work.

Anne Noonan
Independent Writer/Editor
Callout Content, LLC


annenoonan@calloutcontent.com