Get your writing done right.
Does your business need writing help?
Are you looking for someone who’s
experienced,
both creative and business-minded,
and easy to work with?
Check out my services:
Copywriting
Headlines, subheads, descriptions, CTAs, and themes—in digital or print
How do you describe what's for sale, hit the key points, and make it understandable and appealing to the reader? I can help you do it, using as few or as many words as you'd like. I’ll ensure it sounds like your brand by following your in-house style guide (or creating one for you if needed).
Marketing Writing
Emails, website content, event collateral, social media, news releases
What needs to be said? Who’s your audience, and what's the end goal? Understanding all of that will let me create messaging that fits your needs and helps you reach your goals. I have a knack for taking a lot of info, finding key points, and writing it so it works.
Branding & Brainstorming
Naming, creating themes for businesses, products, or events
You know what your business offers, but do you know how to say it? And strike the right tone? From a tagline to full descriptions,I can help you capture your brand and convey it. And if you need a creative brainstorm for a name or campaign, I’ll pull all the details together and present lots of options.
Health-engagement Writing
Relatable, easy-to-grasp health content to inspire people
Are you looking for a way to share health information without sounding preachy or boring? When it’s relatable, fun, and easy-to-grasp, readers connect with it. Using a conversational tone and a quick-get message, I can help you reach your consumers and inspire them to take action.
Copy Editing
Basic proofreading to more in-depth copy editing, for short or long-form copy
From base-level editing (typos and grammatical errors) to broader suggestions (rearranging or recasting sentences), I’m happy to bring my professional proofreading skills to written projects. I’ll use your style manual of choice, and can help you create an in-house style guide if needed.
About Me
Anne Noonan
My main goal is to communicate your mesage.
- Anne Noonan
As an independent contractor in writing and editing, I bring
12 years in retail copywriting, blending creativity with business directives and merchandising goals
Experience collaborating with art directors and designers for creative concepts and campaigns
Experience managing freelance writers and editors, and managing copy processes and schedules
6 years of writing wellbeing content to inspire consumers to adopt healthy lifestyle habits
Experience writing news releases, marketing materials, and social media for cultural and arts organizations
3 years of copy editing/proofreading retail catalogs, print advertising, mailers, and events collateral
Experience writing feature articles for Minneapolis regional newspaper
Education: B.A., Gustavus Adolphus College, Saint Peter, Minnesota
LinkedIn: https://www.linkedin.com/in/annenoonanmn/
Clients
Target Corporation: On-staff marketing copywriter 2002–2014
RedBrick Health
Virgin Pulse
Everett & Charlie Art Gallery
Harbor Repertory Theater
Minneapolis Southwest Journal
Savvy.MN magazine
Plymouth Arts Council
Alliance Française of Minneapolis/St. Paul
The Quarterly alumni magazine for Gustavus Adolphus College
Dayton Hudson Corporation/Marshall Field’s
Best Buy
Minnesota Women’s Press magazine
Recommendations
“When I think about Anne, some of the things that come to mind are her professionalism, her vision, her high-quality work in various demanding environments, her ability to communicate in a team and with a larger audience, her ability to understand the concerns of all stakeholders while crafting a wide message…” —Keith Bridges, Artistic Director, Harbor Repertory Theater
“Anne is that rare creative writer / content strategist. While she may not call herself a strategist, she most certainly considers her work strategically; always assuring she understands her audience, and the use for each piece of content she creates.” —Michele Peters, Consultant, Consumer Experience, Slalom
“Her writing is clear and concise, and she possesses a unique ability to create a pleasing voice and tone within the strict character counts of digital communication….” —Nancy Belusky, Director of Content, Virgin Pulse
“She makes consumer engagement look easy, even when the topic is complex and challenging…” —Linda Zespy, Director of Design and Brand Experience, Ohduo, LLC
“Her collaboration skills are excellent and her ability to take a bunch of random information and come back with clear copy was exceptional…” —Risa Woodbury, Graphic Designer, MVP Marketing + Design
“Anne is a powerhouse of energy and personality, always giving 100%. As a brand manager, Anne consistently delivers strategic and creative results…” —Anita Jenssen, Copy Editor & Copywriter, worked with Anne at Target Corporation
“Not only is she a skilled and creative copywriter, she also has an excellent business sense. Anne regularly interprets complex and nuanced business direction into creative executions that are effective and customer friendly...” —Nick Peterson, Product Manager, Best Buy
“Anne is a powerhouse of energy and personality, always giving 100%. As a brand manager, Anne consistently delivers strategic and creative results…” —Anita Jenssen, Copy Editor & Copywriter, worked with Anne at Target Corporation
“Her work ethic is strong and her presence in the office is very warm, bringing very positive energy to all of her co-workers…” —Courtney Antone, English Teacher at Minneapolis Public Schools (worked with Anne at Alliance Francaise of Minneapolis St. Paul)
“What gives Anne a bit of extra oomph as a copywriter is her phenomenal ability to manage a project, track down information sources, and understand the "how" and "why" of any endeavor. It is an extraordinary individual who's able to be both creative and organized. Anne is both…” —Beth Rutledge, Executive Director, Historic Wilmington Foundation (worked with Anne at Target Corporation)
Minneapolis Southwest Journal
Holiday Events Guides
Created unique themes and wrote annual holiday events guides 2016–2020 for the Minneapolis Southwest Journal newspaper. Each yearly guide included at least 60 activities to do throughout the holiday season, with each event having its own description. Shown here: the 2017 guide, where the cover offered a Bingo-style card as an interactive and fun way to encourage participating in events within the guide. Link to the gude here: https://www.southwestjournal.com/focus/2017/11/jolly-jot-it-down/
Target
Website
Wrote unique headlines on a weekly basis for category website pages in order to convey product offerings and sales messages. Partnered with business analysts to ensure headlines and subheads correctly captured merchant directives. In this example, the headline and subhead inspire the guest to think about home organization projects, and the imagery presents fresh ideas at compelling price points.
RedBrick Health
Flu Shot Campaign Poster
Collaborated with designer to create collateral for a fall flu shot campaign. Working as partners in art and writing, brainstormed various copy ideas—striving for a concise and relatable headline as the campaign theme. In this poster example, the headline engages the reader with a question, then draws them in to further wording that clearly and concisely offers instruction on how to proceed, and why.
Target
Advertisement in People Magazine
Crafted five short headlines that conveyed trends, bolstering the teaser headlines with 1–3 sentences of explanatory copy rich with illustrative wording. Trend descriptions offered aspirational suggestions and nods to the affordability of the product selection at Target.
Target
In-Store Poster
Crafted concise, on-brand headlines for posters to be displayed in Target stores. In this grocery-poster example, the wording prompts the Target guest to think about snack ideas for kids, with the upbeat message suggesting kids will give their nod of approval.
Target
Collaborated with art director to create emails featuring multiple limited-time designer products. In this example, short headlines convey urgency, build excitement, or offer a quick understanding of the design style. Concise subheads further explain the unique product line and guide the reader to the clickable call to action.
Target
Website
Created unique headlines on category website pages in order to convey weekly product offerings and unique sales messages. Partnered with business analysts to ensure headlines and subheads correctly captured merchant directives. In this example, the headline conveys variety of product while offering a light, upbeat brand voice that complements the colorful, lighthearted imagery.
Everett & Charlie art gallery
Press release
Captured the spirit of an art gallery event that brought live music and a leather goods trunk show together amidst the oil paintings, sculptures, and handcrafted pottery of the gallery itself. Conveyed all pertinent information about the event while weaving in quotes from the gallery owner describing the space, its offerings, and the way art overlaps in sound, sight, and touch.
Target
Invitation
Partnered with art director to create an invitation for an awards show after-party featuring fashion, art and music. Collaborated to choose wording, font, colors, and a title that captured the urban, edgy tone of the event while concisely conveying the key information.
Get In Touch
Please use the form at right (or email address below) to reach me regarding writing or editing work.
Anne Noonan
Independent Writer/Editor
Callout Content, LLC
calloutcontent@gmail.com